If you buy the type of bread that is rectangular, sliced and in a plastic bag, you have two choices in New Zealand. One type is labeled sandwich, the other is labeled toast and they look identical.

So, we did some pondering and then some investigating. As it turns out, toast bread is sightly thicker for toasters. And sandwich bread is a little thinner than toast bread for an unknown reason.

Naturally, we asked the question: “What if you want a toasted sandwich?” Supposedly, you would then use toast bread for your sandwich.

This lead us to conclude that sandwich bread and toast bread is one of the world’s great marketing scams. People all throughout New Zealand are tricked into buying two loafs of bread, when one would suffice.

We’re glad that we eat traditional european bread. It’s not rectangular, sliced or in a plastic bag. And, since it isn’t labeled we are free to do what ever we want with it. So, I can even dip my slice of bread in soup.